Rey de la Vera represents four generations of paprika producers. Smoked pimenton, or paprika, is a staple of the Mediterranean diet and is used to give both color and flavor to many traditional dishes. Rey de la Vera’s unique drying process over an oak wood burning stove gives the paprika the aroma, flavor and distinctive color the La Vera Pimenton is known for.
The sweet pimenton is made from the small round ñora peppers, while the hot pimenton is produced from a mixture of guindilla peppers for their heat, and the jarandilla pepper (a long pepper with intense red color indigenous to the Vera region) to soften the bite.
Sweet: pimenton made from the ñora pepper; Hot: pimenton made from the Guindilla and Jarandilla peppers; No preservatives or chemical additives
This product has been produced free of soy, gluten, nuts, dairy, and genetically engineered ingredients.
Biovera & Sanmel are sister companies that were established by the Sanchez Rodriguez family for the production of traditional foods from their native lands of the Gredos Mountains of Extremadura, one of the largest mountainous regions of Spain to the west of Madrid.
Sanmel represents four generations of pimentón (or paprika) producers. Over 100 years of experience and a strong adherence to traditional techniques has made their Rey de la Vera brand well known throughout Spain. The founder’s great grandchildren, Ivan and Roberto, continue to direct the two companies that all began in a small historic building in Losar de la Vera in 1879. This mill was established in a location central to the pepper harvest and with access to local mountain water used in the milling process. The company hand-selects the peppers from established local small farmers in the region to ensure the highest quality and the Denomination of Origen certification.
Biovera was created by the family to take advantage of the abundance of fruit that is produced in the region, such as figs and dates. Working with the same model of purchasing from trusted local farmers each year, they produce exceptional dried fruit products, such as the much adored Fig Bread.
Rey de la Vera is truly a family business. Dad is the head honcho, while his sons and wife take on various roles from marketing, international sales, and production manager. The whole family takes pride in their dedication to the use of traditional techniques to produce the highest quality pimenton available and fruit breads.